The Australian Wine Research Institute Business Plan

Towards 2015
Executive Summary

The AWRI has a 50-year history of providing worldclass, industry-relevant science, and facilitating the adoption and application of science in the Australian wine industry. We have been instrumental in building a culture of experimentation and innovation which is directly linked to the industry's market success.

We have helped keep this dynamic industry at the leading edge by building the capacity for rapid adoption of new science and technology. This industry is flexible and able to modify its products according to changing market demands. The entrenchment of scientific and technological adoption at the core of the industry's culture, confers an important market advantage in an increasingly competitive global environment.

The AWRI remains responsive to the demands of its many stakeholders, particularly the grapegrowers and winemakers of Australia, and increasingly the consumers of Australian wine. The AWRI can demonstrate that its activities are of continued benefit to those stakeholders.

This business plan has been prepared to document where The Australian Wine Research Institute (AWRI) finds itself after 50 years of operation; where do we want to be in ten years time; the opportunities facing AWRI; what might prevent AWRI from realising these opportunities; and how we might overcome these 'roadblocks' to achieve our goals.

Its purpose is to act as a roadmap for the next ten years and reveal the well-considered and agreed route developed from management and other stakeholders' discussions and planning.

Please click here to view the AWRI Business Plan Executive Summary.