Pinot G Style Spectrum - communicating directly to consumers
The Pinot G Style Spectrum is a labelling tool developed by the AWRI which communicates the style of a Pinot Gris/Grigio wine, using a 0 to 10 scale from Crisp to Luscious. It allows consumers to avoid the confusion caused by the two names for the same variety and gain direct information on what style of wine to expect.
A wine's classification is based on a sensory panel's overall impression of the style of the wine, incorporating attributes such as its acidity level, sweetness, fruit flavour intensity, viscosity, palate weight and bitterness. Spectral analysis in the mid infrared region is now used to predict the sensory panel's Pinot G Style Spectrum scores.
During 2010, the Pinot G Style Spectrum label was trialled on a small number of Pinot G products and attracted much media interest both in Australia and overseas. For 2011 vintage wines onwards, access to the Spectrum is available to all wineries within Australia and internationally. Use of the Spectrum on wine labels is supported by a website at www.pinotG.com.au which provides consumers with detailed information on the variety and explains the rationale behind the Pinot G Style Spectrum.
Information on how to obtain a Pinot G Style Spectrum classification for your wine can be found in this Step by Step guide. The required forms and other resources are accessible below.
If you have any queries, please contact us by email: pinotGstylespectrum@awri.com.au or by phone on 08 8313 6600.
Pinot G Style Spectrum forms and resources:
- Step by Step guide (PDF)
- Master Licence Agreement (Word *)
- Sample Submission form (Word *)
- Example Schedule 1 (PDF)
- Pinot G Style Spectrum Style guide (PDF)
- Robinson, E., Godden, P., Francis, L., Cozzolino, D., Smith, P. (2011) Understanding and targeting Australian Pinot G styles. Technical Review 191 : 7-11 (PDF)
- Robinson, E., Francis, L., Cozzolino, D., Smith, P., Godden, P. (2011) Cutting through the confusion around Pinot G. Australian and New Zealand Grapegrower and Winemaker 567 : 48-54 (PDF)
Original article copyright © Winetitles 2011. Reproduced with permission. - Commercial Services - Forms
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