Creating customer value workshops

The Barossa Wine & Grape Association (BGWA) is launching, with the support of the AWRI, a series of workshops dedicated to enhancing business profitability through the study of luxury strategies and design thinking tools. In five sessions, participants will hear and learn about the latest thinking from world-class speakers on creating products, services and experiences that consumers will seek out and pay a premium for. There will also be access to specific consumer insights and market research.

This is a program exclusive to the Barossa with only limited spaces available. Join other Barossa wine, food and tourism businesses for an opportunity to learn and create together. Price is $550 pp (inc GST) for Barossa Grape & Wine Association, Tourism Barossa and Barossa Food members and $3,000 pp for non-members. The program includes five sessions (with lunch and refreshments), consumer insights and market research, all subsidised by a PIRSA grant.

This program is brought to you by BGWA with funding support from PIRSA and supported by the AWRI and RDA Barossa.

More details are available from the BGWA website, with links to register online or download the program.

For any queries, please contact Annabel Mugford, Barossa Grape & Wine Association.
E: mailto:annabel@barossa.comM: 0448 763 125