Luxury workshops

Building demand for high-end products in international and domestic markets

In November the AWRI is presenting a series of workshops that will help wineries enhance their profitability using luxury business strategy and design thinking tools.

Participants will learn how to move from products that sell based on price to those that consumers seek out independent of price.

Each workshop includes two sessions, one full-day and one half-day, held across two weeks:

  • The first session focuses on luxury business strategy and is presented by Dr Anne-Flore Maman Larraufie from the ESSEC Business School, France, at Ayers House in Adelaide, SA.
  • The second (half day) session focuses on understanding what it is that creates value for consumers of high-end wines and how to build it. This session is facilitated by George Peppou from the University of Technology, Sydney at the AWRI in Urrbrae, SA.

One of the workshops has been fully subscribed, there are two remaining workshops scheduled, with a 20-seat capacity:

  • Workshop 1 – all-day session on 14 November; half-day session on the afternoon of 23 November
  • Workshop 2 – all-day session on 18 November; half-day session on the morning of 24 November

Registration is $825 (inc GST) per person. To book a place, click on the links below:

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For more information, check out the workshop program on the AWRI website or contact Gregoire Patacq on 08 83136600 or gregoire.patacq@awri.com.au.