Launching Affinity Labs – a new identity for our commercial activities

27 June 2022
Today is an exciting day for the AWRI, as we launch a new identity for our commercial activities – Affinity Labs.

The AWRI has offered commercial services to grape and wine producers for more than 30 years. Over that time, our commercial arm has evolved with the times, tailoring services to meet industry demand and adopting new technologies and capabilities. Now the business is taking the next evolutionary step, expanding our offering and focusing on improved customer service under the Affinity Labs banner. By differentiating Affinity Labs from our research activities, we will apply our expertise to support a wider range of food and beverage producers. This will improve economies of scale, expand our knowledge and ensure the ongoing sustainability of our world-class grape and wine research, development and extension activities.

Affinity Labs customers can expect highly respected technical capabilities with a renewed focus on streamlined processes and an improved customer experience. Customers will access services via a new standalone website (affinitylabs.com.au), which will soon include simplified sample submission and reporting.

The AWRI’s services to grape and wine industry that are supported by Wine Australia, including the helpdesk, roadshows and library, will of course continue to be free to access for all Australian grape and wine levy payers.

At the AWRI we will remain focused on the grape and wine industry, delivering cutting-edge research to tackle the challenges and opportunities we currently face and providing valued services to grapegrowers and winemakers.

Affinity Labs is being launched today at the WineTech trade exhibition at the Adelaide Convention Centre. If you’re attending the 18th AWITC or WineTech, please drop by stand 1113 to chat to the team any time from 27 to 29 June 2022.

If you’d like to know more about Affinity Labs, don’t hesitate to contact AWRI Managing Director Mark Krstic (mark.krstic.com.au) or Affinity Labs General Manager, Dr Eric Wilkes (eric.wilkes@affinitylabs.com.au).