Project 2.1.2

Communication with stakeholders

Project summary

For the Australian grape and wine community to achieve the greatest possible benefit from its investments in research, development and extension, it is essential that research outputs and relevant technical advice are regularly communicated in formats designed for easy understanding and rapid adoption. This project develops new content and manages the delivery of information and knowledge to Australian grape and wine producers via a large range of electronic and hard copy publications, such as the AWRI website, industry journals, the AWRI Annual Report, AWRI Technical Review, electronic newsletters and social media.

Project summary

AWRI website
The AWRI website is a major platform for communicating with grape and wine producers, students, potential employees and the general public. Approximately 122,650 visitors accessed the AWRI website during the year with more than 485,715 page-views. Of the total page-views, 21.8% were viewed using a mobile device or tablet. Updates to content included new fact sheets, summaries of the projects being conducted under the AWRI’s 2017-2025 RDE plan, information about biosecurity risks, content marking the 25th anniversary of the Advanced Wine Assessment Course and a large number of previously published columns and articles. The website was also used to communicate with levy payers about the AWRI Board election and to promote events including seminars, workshops, tastings and webinars.

eBulletins and eNews
Twenty-one eBulletins were delivered to approximately 3,200 subscribers during the year.

The AWRI’s electronic newsletter, eNews, was distributed bi-monthly to an audience of approximately 3,550 subscribers. This publication provides information about upcoming events, new information resources, research updates and a general snapshot of the AWRI’s activities.

Social media
The AWRI’s Twitter following grew by 200 during 2017/2018 to 3,515. In the same period, the AWRI’s Facebook presence also grew by more than 250 likes to reach 1,006. The AWRI’s YouTube channel includes AWRI webinar recordings and other AWRI video content. Since its launch, the channel has attracted more than 20,000 views and 347 subscribers.

Annual report
For the past 63 years, the AWRI has produced a printed annual report as its formal report to Australian winemakers and grapegrowers. Since 1999, the annual reports have also been made available on the AWRI’s website. The AWRI publishes a summary of the annual report in the Australian & New Zealand Grapegrower & Winemaker and offers to deliver an annual presentation to the board or executive of each major state-based winemaking body. This formal activity complements the wide range of other extension and communication activities undertaken by AWRI staff members throughout the year.

Technical Review
The AWRI’s bi-monthly publication, Technical Review, publishes abstracts of recently published grape and wine science literature and technical articles authored by AWRI staff. Technical Review is available to grape and wine producers via the AWRI website or in hard copy. A total of 772 articles featured in the Technical Review Current Literature section were requested by and provided to readers during the year. Technical Review was nominated for a Wine Communicator Award in the category of best technical/trade publication in 2017.

Editorial support
The AWRI contributes regular articles to Wine & Viticulture Journal and Australian & New Zealand Grapegrower & Winemaker, while also contributing to other Australian and international industry journals.

Media liaison
The AWRI is regularly approached by national and international media for comment on technical issues related to wine. Five media releases were prepared and distributed and 39 requests from the media were handled during the year. Worldwide media interest was attracted by the commercial production of a beer made using yeast isolated from the shipwreck of the Sydney Cove in a partnership between Lion Nathan, QVMAG and the AWRI, with a global reach estimated at more than 220 million.